EBay + StumbleUpon = Amazon.com Auctions?

The Wall Street Journal reports that EBay is in talks to acquire StumbleUpon for a potential price of $75 million. It was said that with the nature of StumbleUpon’s business, EBay could very well use it for its maturing online-auction service.

StumbleUpon basically lets its members bookmark Websites that they have stumbled upon. After registration, the Website also asks for other information such as birthdate, favorites (music, movies, TV shows), zodiac sign and many others that will identify a member to a particular group of users with similar interests. StumbeUpon is generally good at matching and recommending certain types of people and Web pages based on certain types of interests. EBay on the other hand, has been excellent in what it does best- online auction. What it lacks is a certain feature that would add more value to its already established auctioning system, and StumbleUpon is definitely a significant addition to that feature.

This sounds like an auction version of online retail giant Amazon. If this acquisition pushes through, EBay would not only maintain its position in the online-auction market, but it could pull every other online-auction site out. By the way, has anyone heard of Amazon.com Auctions?

This entry was posted on Wednesday, May 9th, 2007 at 17:06 and is filed under Web News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.