Apple: Most Innovative Tech Company
Wednesday, May 9th, 2007
A blog posted by Bruce Nussbaum of BusinessWeek tells why Apple is number one in innovation. The results came from the BW/BCG Survey in which 1032 responses from top managers were tallied. The first 50 responses are posted in Bruce’s article. Bruce mentioned that Apple’s ability in innovation could be because of its use of design thinking to create products/services that meet the unmet needs of consumers. This may be attributed to the success of iPod and iTunes. They revolutionized the way people listened to and made use of digital music. Furthermore, Bruce also mentioned of a notable phrase in his article- an ecosystem of innovation.
